Simple, transparent pricing

Start free. Upgrade when you need more power.

Free

Perfect for getting started

$0/month

Up to 5,000 monthly visitors

  • 1 active test
  • 1 team seat
  • Snippet tracking
  • Basic A/B testing
  • Community support
Get started free

Starter

For small stores finding their footing

$29/month

Up to 20,000 monthly visitors

  • Everything in Free
  • 3 active tests
  • 20 AI analyses/mo
  • Email support
Start free trial

14-day free trial. Cancel any time.

Most popular

Pro

For growing ecommerce stores

$79/month

Up to 100,000 monthly visitors

  • Everything in Starter
  • 10 active tests
  • 3 team seats
  • AI hypothesis generation
  • GA4 + Search Console
  • Microsoft Clarity
  • Shopify integration
  • Priority support
Start free trial

14-day free trial. Cancel any time.

Team

For serious CRO teams

$199/month

Up to 500,000 monthly visitors

  • Everything in Pro
  • Unlimited tests
  • 10 team seats
  • Full AI suite (Claude + Gemini)
  • Cross-platform analysis
  • Custom integrations
  • Advanced guardrails
  • Dedicated support
Start free trial

14-day free trial. Cancel any time.

Enterprise

For large organizations

Custom

Unlimited monthly visitors

  • Everything in Team
  • Unlimited seats
  • Custom SLA
  • SSO / SAML
  • Dedicated success manager
  • On-premise option
  • Custom contracts
Contact us

Frequently asked questions

Can I switch plans later?

Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately; downgrades at the end of your billing period.

What happens to my data if I downgrade?

Your data is always safe. If you exceed the free plan limits, you won't lose tests — you just won't be able to create new ones until you upgrade or archive existing ones.

Do you offer a trial?

Yes — sign up for free and use the Free plan indefinitely. Paid plans include a 14-day trial when you first upgrade.

Is the snippet GDPR compliant?

The snippet uses first-party cookies only and doesn't send data to third parties. You control all data stored in your Conversion Path account.

Does it work on Shopify?

Yes. Paste the snippet in your theme.liquid file and it works across all Shopify storefronts. Shopify Plus and custom themes are fully supported.